Originally posted on my "New to Review" page: I've had this book for a few months now, but with the craziness that is life around here, it took me a while to get to reading it. When I finally got a chance to pick it up and read it the other week, I was very impressed! In Kidpreneurs, brothers Adam and Matthew Toren offer an excellent introduction to starting one's own business. I had several front yard business ventures as a kid -- mainly selling lemonade and original artwork -- and for living on a dead-end street of only 10 houses, I did okay. (Or I just had really nice, sympathetic neighbors... which was probably the case.) Still, if I had had this book, I might have really made a name for myself! The Torens present aspiring Kidpreneurs with a thorough, thoughtful, comprehensive approach to starting their own business. Best of all, their advice throughout is practical and realistic: Start small but dream big. Make a plan that you can stick to. Ask your parents for help. Advertise. Create a budget and learn to manage your money well. Don't promise more than you can deliver. Learn from your mistakes. Don't take rejections personally. Take your business seriously, but always remember to have fun! After all, that's what it is all about!
Kidpreneurs' first few chapters are dedicated to learning about business in general, how grown-ups earn money, and how to get started. I love that there is an entire chapter featuring sample businesses such as babysitting, lawn care, and dog-walking so that readers can get ideas and see what that kind of business plan might entail. Other chapters address how to make money on the internet (with the strong recommendation that this be done with parental assistance) or create a website, as well as how to have a green, eco-friendly business. I especially love the short chapter dedicated to giving back to one's community. The Torens include helpful websites along the way, too, setting kidpreneurs up with all kinds of resources that can help them launch a successful business. They even provide a blank business plan at the end of the book so that kids can get started right away! After reading this book, any aspiring entrepreneur will feel well-informed, inspired, and ready to get planning. If you know a child who is serious about starting his or her own business, I highly recommend this book.
Interested in learning more or ordering a copy? Visit www.kidpreneurs.org.
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